A New Modern Hotel from IHG
IHG's new mid-scale brand, avid hotels, launched in September 2017 for franchising and in Q3 of 2018, Champion Hotels out of Oklahoma was the first developer to put the prototype into reality. After vigorous testing from the market segment, IHG wanted to bring a fully developed, purpose-driven idea where they have focused on brand consistency and the guest's overall experience.
Engaging the Market
Avid's tagline is, "where the essentials are done right. Every time." This can be found in the rooms where the guests are guaranteed to have a good night's rest on a proprietary 15" pillow-top mattress with a duvet, linens, and a choice of a firm or soft pillow.
The Guest can also expect to find a 55" TV where they can integrate with the latest technology that the hospitality industry has to offer. Avid hotels offer IHG Studio, where guests can seamlessly direct cast from their smartphones and other personal devices to the TV using IHG Connect, which also includes enhanced Wi-Fi technology.
In the morning a fresh breakfast is a great start to the day of either a business traveler or someone on a leisure trip. Avid offers brand-name options for guests to grab-and-go if they please, or they can sit in the comfortable and modern breakfast area. Coffee is also available 24/7 and made from high-quality beans. If you need a late-night snack, the Market in the Lobby area is open 24 hours. Here guests can also pick up any essential items they might have forgotten.
Overall Avid hotels are guaranteeing a great night's sleep, a clean room, a tech-savvy room experience, and a new concept in hotel breakfast. This select-service hotel brand has really implemented modern amenities that hotel guests are sure to love.
